Optimizing Your Internal Compliance Processes: A Strategic Approach for Social Media Content in Banking

At Stevie, we don’t create anything without a solid foundation of strategy. In finance and banking, that means we involve your compliance team early on. Working together, we’ll create dynamic content that’s also in line with regulatory standards. 

We created this helpful guide so you can partner with your compliance team to create meaningful content in the banking sector.

1. Leverage Your Established Compliance Protocols

Compliance isn't a dirty word! Do your homework and understand the compliance processes that are already in place. Then you can build on them. Those protocols should easily extend into the digital world. Then, you'll be in a great place to include specific content considerations. Take some time to recognize your unique challenges and opportunities on social platforms. Remember to keep your compliance framework in mind!

2. Enhance Your Approval Processes

Refine and streamline your approval processes to focus on social media content. Build in some teamwork! Get your compliance officers and legal teams in on the plan. Collaborate to tailor approvals for the needs of each social platform. Make sure you keep content review structure efficient! Flow charts are helpful to outline a clear "chain of command" for reviews and approvals. And focus on maintaining compliance without slowing things down.

3. Continue Your Training and Development

Equip your compliance team! This might be some formal training, a quick lunch & learn, a book, seminar, or a podcast. Focus on providing insight around the nuance of social media compliance. Keep your team updated! Understanding regulatory updates and industry trends in the digital world is vital. Being proactive prepares your team to navigate challenges. Trained teams are adaptable in an ever-evolving social media landscape.

4. Enhance Your Monitoring and Auditing

Enhance your monitoring processes to adapt to the dynamic nature of social media. Use real-time monitoring tools, and conduct periodic audits. This will give you a glimpse into how effective your compliance protocols are. Being proactive makes it easier for your team to identify and address issues. And that builds a culture of continuous improvement.

5. Cultivate Platform-Specific Expertise

Grow your team's expertise on the nuances of each platform you use. Sign up for alerts, newsletters, and platform updates. This will help you stay informed about specific features, updates, and advertising policies. Then you can customize your strategy to align with each platform's nuances. Your content will be compliant while maximizing the impact for your audience.

6. Foster Collaborative Engagement with Marketing Teams

Foster collaboration engagement between everyone! And this is SUPER important for your compliance and marketing teams. Encourage open communication and a focus on great outcomes. No one likes to redo their work! And a collaborative approach addresses concerns in the early stages of content development. It's always easier to fix potential issues earlier in the process.

Compliance is Your Friend, Not Your Enemy

You don't have to reinvent the wheel! Internal compliance processes for social media content should enhance your social media strategy. It's all about fine-tuning what you've already got working for you.

Your team can navigate the complexities of social media - and can do it well! This strategic approach will help you navigate regulatory standards and create great content.

With the right tools and good prep work, you can get your message heard by the audiences you care about.