How do I create a social media strategy in 2024?
By Kelsie Downs, CEO of Stevie Social
Social media is no longer just an option—it’s a must-have if you want your brand to succeed online in 2024. With billions of users spending hours each day on platforms like Instagram, Facebook, TikTok, and LinkedIn, a strong social media strategy can help you stand out, engage with your audience, and grow your business. Whether you’re starting from scratch or need a refresh, this post will break down how to create a winning social media strategy in simple, actionable steps.
What is a Social Media Strategy?
A social media strategy is your game plan for how your brand will use social platforms to achieve business goals. It outlines your target audience, the platforms you’ll use, the type of content you’ll post, and the metrics you’ll track to measure success. Think of it as a roadmap that helps you focus your efforts, stay consistent, and avoid wasting time on things that don’t move the needle.
Why You Need a Social Media Strategy in 2024
Without a strategy, you’re essentially guessing what works. You wouldn’t throw random ingredients into a pot and hope to make a gourmet meal, right? The same goes for social media. With a strategy, you can focus on what matters—whether that’s growing your audience, increasing brand awareness, or driving more leads and sales. Plus, it helps you keep up with trends and algorithm changes that happen all the time on platforms.
How to Build Your Social Media Strategy
Let’s dive into the steps to create your 2024 social media strategy.
1. Set Clear Goals
First things first—what do you want to achieve with your social media? Set SMART goals (Specific, Measurable, Attainable, Relevant, Time-bound) that will guide your strategy. For example:
Increase brand awareness by 20% by the end of 2024
Grow your Instagram following to 10,000 by Q3
Generate 200 new leads from Facebook ads in Q1
2. Know Your Audience
Your content will only hit the mark if you know who you’re talking to. Research your audience by looking at demographic data, conducting surveys, or using social listening tools. Don’t assume—use real data to understand their pain points, interests, and what platforms they hang out on the most.
3. Choose the Right Platforms
Not all social platforms are created equal, and you don’t need to be everywhere. Choose platforms based on where your audience is active and what works best for your industry. Here’s a quick breakdown:
Facebook: Best for broad reach and community-building.
Instagram: Great for visual storytelling and product promotion.
TikTok: Perfect for reaching younger audiences with short, viral videos.
LinkedIn: Ideal for B2B networking and professional thought leadership.
YouTube: Best for long-form video content and tutorials.
4. Create Engaging Content
Content is the core of any social strategy. Make sure your content is aligned with your goals and speaks in your brand’s voice. Try different content types, like:
Product showcases
Behind-the-scenes videos
Polls and questions to boost engagement
Remember, consistency is key. Create a content calendar to stay on track and schedule posts in advance so you’re not scrambling at the last minute.
5. Track Metrics and Adjust
You can’t improve what you don’t measure. Track key performance indicators (KPIs) like reach, engagement, follower growth, clicks, and conversions. This will help you understand what’s working and where you need to tweak your strategy. Make small adjustments regularly rather than waiting for big changes once a year.
FAQs About Social Media Strategy
What are the key metrics for social media success?
Key metrics depend on your goals, but common ones include:
Reach: How many unique users saw your content.
Engagement: Likes, comments, shares, and other interactions.
Follower growth: How quickly you’re gaining (or losing) followers.
Conversions: How many people take a desired action, like signing up or making a purchase.
How often should I post on social media?
It depends on the platform, but a general rule of thumb is:
Instagram: 3-5 times per week
Facebook: 1-2 times per day
LinkedIn: 1-2 times per week
TikTok: 5-7 times per week (short-form video content tends to perform better with higher frequency)
YouTube: 1-2 times per week for long-form content
How can I grow my social media following in 2024?
Growing your following requires consistency, engaging content, and interaction. Be responsive to comments and messages, collaborate with influencers, run contests, and use paid advertising to reach a broader audience.
Do I need to be on every social media platform?
No! Choose the platforms that make the most sense for your business and target audience. It’s better to focus on a few platforms and do them well than spread yourself too thin across too many.
FAQs About Stevie Social
What services does Stevie Social offer?
At Stevie Social, we specialize in social media strategy, content creation, and management for businesses. We help brands create engaging content and build an effective social media presence across platforms like Instagram, Facebook, LinkedIn, and TikTok.
How does Stevie Social help businesses grow?
We focus on creating strategic, high-quality content that resonates with your audience and drives results. Our services combine organic content creation with paid strategies to ensure your brand grows in both visibility and engagement.
Can Stevie Social help with paid ads on social media?
Yes! We offer services for Facebook, Instagram, and TikTok ads, helping you target the right audience, build effective campaigns, and track performance to maximize your ROI.
What types of businesses do you work with?
We work with a variety of industries, including personal injury law firms, construction companies, CPA firms, and manufacturing companies. We also specialize in creating personal content for CEOs and entrepreneurs looking to grow their professional portfolio.
Social media strategy is essential for any business in 2024-2025. By setting clear goals, knowing your audience, and creating engaging content, you’ll set yourself up for success. And if you need help along the way, Stevie Social is here to support you with strategy, content creation, and management.
Now, it’s your turn! Take these steps and start building a strong social media presence today.
