Why is Cisco training over 80,000 employees to become LinkedIn influencers?
Cisco, a leading tech giant, is pioneering a new approach to social media by empowering their employees to become brand ambassadors on LinkedIn.
Many companies are beginning to understand the positive effects of employee involvement on social media platforms. You’ve heard the horror stories about people being fired for social media activity. But a unique approach from companies like Cisco and United Airlines empowers employees by offering training, coaching, and consulting so that they can support the company by sharing their positive experiences and unique insights.
It’s easy to understand why this is a great investment. When leaders and employees are active and engaging on platforms like LinkedIn, it can increase recruitment efforts while nurturing a more engaged and loyal workforce. Though social media coaching isn't the only way to build great culture, it is a powerful one. This article from Forbes puts it simply: an active online presence from top leadership and employees that resonates leads to increased employee satisfaction and retention.
Why Your Online Profile Matters as a CEO
For founders, owners, and CEOs, being online isn't about showing off. It’s not (or shouldn’t be) connected to your ego. It’s another way to build trustworthy relationships with an expanded audience on LinkedIn. As the leader of the company, your actions set the tone for everyone else. When you’re active and engaged online, it encourages others to do the same. It shows your team that you value communication and openness.
When CEOs and their teams are online, it shows that the company cares about its reputation and relationships. It also communicates that you’re engaged and aware of people, technology, and trends. More than anything, it displays that you’re aware of and adapting to intentional interactions with customers and prospective employees. Personal profiles that resonate with authenticity can showcase the company profile, reinforcing brand credibility and attracting top talent.
The success of these strategies fully relies on your company culture. If employees believe in the values and mission, they’re more likely to advocate for it online. This collective support not only bolsters the company’s image but attracts like-minded individuals who align with the core values and culture of the organization.
Everyone in the Company Can Help
Referencing the article on Forbes, Chief People Officer Kelly Jones acknowledges that employee-generated content often resonates more than corporately curated posts. The employee content offers a genuine perspective, showcasing the company through the eyes of those who live its values daily.
Forbes states that 57% of job seekers are using social media in their job search. And according to Zippia, an active online presence is no longer optional—it's essential. By showcasing a united front online, the leadership team can significantly influence potential candidates, offering a glimpse into the company's culture and opportunities.
So how do you equip employees to share their experiences without creating an “anything goes” policy for social media?
Understand first that social media content and management isn’t a hobby - it’s a full time job that requires time and skill. If you’re trying to run a business and run social media, one of those things isn’t getting your full attention. But don’t stress - Stevie is here to help!
At Stevie.Social we focus on building a strategy that is uniquely focused on your goals. We’ll take a focused approach that brings results. Your reputation and brand are too valuable to DIY and just hope for the best.
Stevie Social specializes in strategic video ideation, production, and editing. We’re equipped for the huge role of managing your platforms and analytics so you can focus on delivering great customer experiences. Book your discovery call here and let’s get to work!
