It’s Therapy Dad

Therapy Dad partnered with Stevie Social to elevate his presence on TikTok and Instagram, growing a loyal audience and spreading his impactful messages.

Over 90 days, we focused on strategic engagement, content consistency, and leveraging analytics to refine his content strategy.

Follower Growth:

Surpassed initial goals with 1,160 new followers.

Audience Reach:

41,000+ impressions across platforms.

Engagement:

Deepened connections with consistent, valuable content.

Content Excellence:

Published 95 posts tailored to audience interests and analytics insights.

Step 1: Start with Strategy

Our initial goal was to build a cohesive content strategy across TikTok and Instagram to:

  • Increase follower growth.

  • Boost engagement.

  • Amplify brand visibility and audience interaction.

  • Align content themes with the audience’s interests.

Step 2: Brainstorm, Shoot, Post + Results!

1. Follower Growth

  • Total Increase: 1,160 followers across TikTok and Instagram.

  • This growth demonstrates the effectiveness of our engagement strategies and alignment with audience preferences, laying a foundation for sustained, loyal followers who resonate with Therapy Dad’s message and may become future book buyers.

2. Impressions

  • Combined Total Impressions: Over 41,000.

  • This remarkable number indicates an expanding reach, with the brand gaining exposure to larger audiences over time. Sustained visibility is key to long-term growth and audience retention.

3. Engagement Metrics

  • Interactions: 2,500 across posts.

  • Strong engagement numbers showcase valuable content that resonates with followers. Highlights include:

    • Increased comments and conversations.

    • Audiences appreciating Therapy Dad’s active participation in comment responses.

    • Establishing stronger brand connections through valuable, engaging posts.

4. Content Consistency

  • Posts Published: 95 posts in 90 days.

  • Consistent posting (Monday, Wednesday, Friday schedule) ensured Therapy Dad’s messages stayed top-of-mind for his audience. Content ranged from motivational to practical, keeping followers engaged with relatable themes.

5. Top-Performing Content

  • Video Highlights:

    • Hooks such as "Try This Next Time" or "Are You Chasing Success?" captured attention immediately and drove higher engagement.

    • Content with relatable themes, practical advice, and strong opening hooks resonated deeply.

Step 3:

Re-Strategize + Continue

We’ve fine-tuned our strategy by analyzing what works, amplifying high-performing themes, and crafting content with engaging hooks to grab attention instantly.

Audience Engagement:
Our refreshed approach prioritizes authentic connections, fostering trust through active engagement and meaningful interactions across platforms.

Content Production:
With a diverse mix of motivational, practical, and trend-inspired posts, we’re keeping the audience engaged while maintaining a consistent, flexible schedule.

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ARK Ramos