Beacon.
Parking with a Purpose.
GoBeacon.us
Alex is the founder and CEO of Beacon. Beacon is a fully digital parking experience that businesses can add to their parking lots to provide a luxury parking experience for their customers while also increasing revenue.
Alex is also a client of Stevie Social’s. He utilized the team to shoot 16 professional videos and had a 2 location shoot! He has observed rapid growth and several people messaging him on LinkedIn about Beacon parking since posting the videos regularly to his personal LinkedIn page.
Alex has a product that is as easy as 1, 2, 3.. it was time to tell everyone about it!
Alex has been building up LinkedIn connections for several months now and has been working hard to create a personal brand that relates to his ideal audience. Alex is a really authentic guy, that works hard and has an unbeatable product to offer his customers.
Alex’s strategy has been to connect with a niche audience to start selling Beacon to one specific industry. After scaling in one industry, he will have enough case studies and proof of excellence he can expand to other industries.
Problem: Communicate product to his specific audience
Solution: Create a strategy to speak to this audience, dial in the messaging, create video content, & post consistently! Success for this looked like 2-3 outreaches and consistent engagement.
Alex increased trust with his audience while also growing interest from the leaders in the industry he had been spending hours building LinkedIn relationships with. The videos helped Alex’s professionalism and even opened the door for multiple conversations through the platform and in person.
Alex Baird, CEO of Beacon
“They’re beginning to notice and engage with my videos”
Alex Baird, CEO of Beacon