Parrish DeVaughn Law Firm partnered with Stevie Social to elevate their social media presence. By focusing on strategy, content creation, and authentic engagement, we transformed their online presence and delivered measurable results.
Here’s a step-by-step breakdown of our process and the incredible outcomes achieved.
Step 1: Strategy Development
We began with a deep dive into Parrish DeVaughn’s goals, challenges, and current social media efforts(this is a 2 hour meeting w/ Stevie Team). Through strategic analysis, we identified key areas for improvement and created a comprehensive strategy deck, presented to their team.
Deliverables in the Strategy Deck(sample above):
Content Pillars
Platform Recommendations
Brand Identity ("What/Who They Are")
Format Recommendations
Posting Cadence
Content Types
Breakdown of Goals
Key Performance Indicators (KPIs) to Track
Initial Content Ideas
Step 2: Content Planning
With the strategy approved, we moved into the brainstorming phase, where we conceptualized videos, photos, and events. After securing the team’s approval, we:
Conducted professional photo and video shoots
(including event coverage).
Edited content to match their brand’s aesthetic.
Organized the content into our project management system.
Crafted captions and scheduled posts for the first two weeks.
Step 3: Execution & Results
Over six months, we implemented the strategy with the following highlights:
Achievements:
Brand Awareness:
Instagram growth: 12% (compared to the legal industry’s 4-6% average).
Facebook impressions increased by
53% (industry average: 20%).
Instagram impressions surged by 272% (industry average: 30-40%).
Community Engagement:
Collaborated with the Humane Society to create the "Pepper and Pets" series.
Supported local businesses during Pride Week in the Plaza District.
Engaged with the community through Food Truck Fridays, which attracted thousands of attendees.
Authenticity:
Personal stories, such as “Meet Pepper DeVaughn,” humanized the brand and received over 6,000 views.
Leadership and team-focused content established Parrish DeVaughn as an approachable and professional firm.
Top-Performing Content:
Food Truck Friday posts reached over 7,200 people and garnered 614 interactions.
Videos and personal stories consistently outperformed industry norms
Summary Cheat Sheet
Growth: Surpassed industry benchmarks for engagement and impressions.
Community: Strengthened local connections through events and partnerships.
Authenticity: Humanized the brand to build trust and engagement.
Strategy: Delivered a comprehensive, done-for-you service from strategy to execution.